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Issue #8: Navigating DOT Compliance for Your LED Truck

Wednesday, November 06, 2024

Digital Display Insider/Digital Display Insider Newsletter/Issue #8: Navigating DOT Compliance for Your LED Truck

Editors Note

Welcome to this issue of Digital Display Insider! In this issue, we will be giving you valuable information as you navigate the mobile digital billboard (M.D.B.) startup process. Today’s topic is one that many new operators overlook but is crucial to understand: whether your truck requires DOT registration.

Knowing the DOT requirements can save you from costly fines and compliance issues that could impact your business. We’ll explain how to determine if your truck falls under DOT regulations, what compliance entails, and why new operators might want to consider avoiding DOT-regulated vehicles altogether. Don’t let this crucial detail slip under your radar—understanding these regulations could save your startup thousands of dollars and keep you on the path to growth.

Does Your LED Truck Need DOT Registration? What Every New Operator Needs to Know

For many new mobile digital billboard (MDB) operators, the question of whether a truck requires Department of Transportation (DOT) registration isn’t even on their radar. Yet it’s one of the most important considerations when starting out. DOT compliance can make or break your business, and ignorance of these regulations is no defense if you get hit with fines and penalties. Failing to register a truck that requires DOT compliance can result in tens of thousands of dollars in costs—and put your entire operation at risk. In this article, we’ll cover what you need to know about DOT regulations, how to determine if your truck requires registration, and why new operators may want to steer clear of DOT-regulated vehicles altogether.

Understanding the DOT Weight Thresholds

DOT registration is required for trucks that have a Gross Vehicle Weight Rating (GVWR) of 10,001 lbs or more. This rating includes the truck’s weight when fully loaded with fuel, passengers, and any cargo. If your truck’s GVWR is above 10,000 lbs, the DOT considers it a Commercial Motor Vehicle (CMV), which means additional regulations apply. Trucks between 10,001 and 26,000 lbs fall under specific requirements, while trucks over 26,000 lbs require a Commercial Driver’s License (CDL) and more extensive compliance measures.

Checking if a Truck Requires DOT Registration

When evaluating a truck, your first stop should be the VIN tag located on the driver’s side door. The GVWR listed here will tell you whether the truck falls above or below the 10,001-lb threshold. If the GVWR is below 10,000 lbs, you’re not automatically exempt from DOT requirements; you’ll still need to physically weigh the truck with a full tank of gas. This is especially important if you’re looking at a truck that comes close to the threshold, as the actual loaded weight may still push it into DOT territory. Many 1-ton dually trucks and 3500/350 van body chassis vehicles fall above 10,000 lbs GVWR, as do all cab-over trucks. These are commonly used as MDB chassis, but their weight ratings mean they’ll need DOT registration.

What DOT Registration Entails

If your truck meets or exceeds the DOT weight threshold, here’s what you’ll need to comply with:

USDOT Number: Any CMV operating across state lines needs a USDOT number, and some states require one for intrastate travel as well.

Vehicle Markings: You’ll need to display the company name and USDOT number prominently on both sides of the vehicle.

Driver Qualifications: Operators need a valid DOT medical certificate, and while a CDL isn’t required for trucks under 26,000 lbs, some states may have additional licensing requirements.

Hours of Service (HOS): Drivers are limited to specific on-duty and driving hours to ensure safety and must log these hours accordingly.

Maintenance and Record Keeping: DOT-regulated trucks must follow a strict maintenance schedule and keep detailed records of inspections, repairs, and other upkeep.

Insurance: DOT-compliant vehicles are required to maintain a minimum level of liability insurance, which may be higher than for non-DOT vehicles.

Our Recommendation: Avoid DOT-Regulated Trucks for New Startups

For new operators, we strongly recommend starting with a truck that falls below the 10,001-lb GVWR. Why? DOT compliance adds considerable regulatory overhead, and failing to meet these requirements can lead to hefty fines. Penalties for operating without proper DOT registration can be severe, and a single misstep could cost your business thousands of dollars. By choosing a truck below the DOT threshold, you’ll have fewer compliance worries, lower insurance costs, and a simpler day-to-day operation.

In the world of MDB, it’s essential to keep your startup costs and regulatory burdens as low as possible while you’re getting established. Opting for a truck that doesn’t require DOT registration lets you focus more on growing your client base and perfecting your business model without the added headaches.

Bottom Line

​DOT registration is a necessary consideration for many MDB operators, but it doesn’t have to be a hurdle for your startup. By choosing a truck with the right GVWR and understanding how to check each vehicle’s compliance, you can avoid unnecessary complications. Remember to check that VIN tag, weigh any truck that’s close to the threshold, and don’t be tempted by a larger truck if it means taking on extra regulations. As you build your business, staying lean and compliant will help you succeed in the long run.

Jerry Teeter LED Truck Consulting www.jerryteeter.com/consulting

Bonus Video

Want more information about this topic from industry expert, Jerry Teeter?  Join our free Digital Display Insiders Facebook Group where Jerry releases a more indepth Bonus Video each issue.  Click the thumbnail below to watch the video.

VIDEO TRANSCRIPT
  Hey insiders, welcome to another issue of digital display insiders bonus video, where we're digging deeper into the D O T and how that's going to affect your business. As a mobile digital billboard operator. Now I want to thank you again for your support and just thank you for watching these videos. If you find this information helpful, please hit the like button below this video.

So it will tell me if I'm producing content that you like. So again, thank you for your support and let's go on ahead and dive into this week's bonus video. Now the DOT this is something that most people don't realize that it needs to be part of their planning until oftentimes it's too late or after they get into the business.

And they've run into some issues. One thing that you have to remember, and this is all part of the article, is that if your chassis, the vehicle part of your truck, if that's rated by the manufacturer of 10, 001 pounds or higher, or if the actual weight of the truck is that same weight, 10, 001 pounds or higher, if either one of those two things are true, then you have to register for a USDOT number.

Now, this is crucially important because if you get into this business, you start operating a truck. And your truck needs to have a DOT number. And it doesn't at some point, if you're ever involved in any type of an accident if you're traveling outta town and you get pulled over pulled into a way scale, or if you just get pulled over by a carrier enforcement, highway patrol officer and they run and find that you're not complying with this, the fines are huge and it's not something that you want to get into.

So it's better to come outta the gate and be in compliance. And know everything you need to know from the start. So I just want to walk through a couple of things here. Whether you need to do this or not, and that way you can make the best decisions for your business. Now, as I mentioned earlier, you have those two factors your actual weight or the registered weight of the vehicle, if either of those are over 10, 001 pounds and you have to get into DOT.

Now, what does that actually mean? The DOT has a wide range of regulation. And for the most part, you're going to be treated like a trucking company. Now, because these trucks are under 26, 000 pounds, you're not going to have the full blown compliance requirements that a full trucking company that's running the big rigs is going to have.

But there's still a number of things that you have to have. First of all is You have to put a D. O. T. number on the truck. You have to register with the U. S. D. O. T. It's a free process and you can get the number but you have to put that name that number on there along with your company name And the city of state where you're located you're going to have your drivers run medical cards.

So every two years they have to go get a physical and have a medical card on their person. Anytime they're driving the truck they're, you're going to be subject to hours of operation. It's called HOS or hours of service. Your drivers can only operate a certain number of hours each day. If they're running under a hundred miles or if they're going over that, they actually have to keep actual And in today's world, you have to have electronic logging systems in your truck.

You have to have a driver qualification files. So every single person that's going to drive that vehicle has to have an official file that has all kinds of different requirements, such as a pre pre hiring driver inspection, where you have to go out and do a driver's test. The medical card there's just all these different things that you have to have in their driver qualification file.

And anybody that drives that truck. Has to have one of those files on hand and there's numerous other things that you have to have, but those are just the highlights and it's just a it's a lot of work to stay in compliance and every company that goes through a D. O. T. Process of getting the number at some point, you're going to get an audit and if you don't have everything in check, then the fines that can come with that it's almost equivalent to going through an I.

R. S. Audit. When they do these audits, they don't do them free of charge and they will find something that you're in violation of, and it's not a matter of if you get fined, it's how big is that check going to be that you write. The best thing is just to be 100 percent in compliance and make sure that you're doing everything you need to do.

Now, the easiest way to not have to deal with any of this is to buy an LED truck that does not require a license. The dot under 10, 000 pounds and really on the market today. There's not a lot of options for that. Like I said most One ton chassis and above are in that dot category. There's only a few trucks out there that aren't and so I know Some of the trucks that you see the shorter ones, so I believe they're running like a six by ten side screen that are on like three quarter ton chassis Those are probably going to be okay, but you're going to have a smaller truck.

As far as I know the trucks that we build at legion led trucks, we special order those chassis from Ford to be at 9, 950 pounds rated weight. And so they're under that our actual weight is under the 10, 000 pounds as well. And we're running the 6x13 screens, so as far as I know right now our trucks are the only ones with screens of that size that have that that don't require that DOT.

A lot of the chassis out there they're registered at 10, 300 or 10, 600, so they're just barely over that. But at 10, 001 pounds, it doesn't matter if you're 10, 002 pounds, then you're into DOT. And I hope this makes sense. If you have any questions or if I haven't covered anything that you're specifically have questions about, feel free to reach out to me either through comments below, or you can send me an email at jerry at led trucks.com and I'll make sure and respond to those. So again, thank you for your support and we will see you next week.

AUTHOR: 

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Jerry Teeter

Founder/CEO Legion LED Trucks

Jerry Teeter is a pioneer in the mobile digital billboard industry, with over a decade of experience operating and manufacturing state-of-the-art LED trucks. As the founder of Legion LED Trucks and the creator of Digital Display Insider, Jerry shares his expertise to help entrepreneurs and businesses succeed in this innovative advertising space.

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