VIDEO TRANSCRIPT
​[00:00:00] Hey insiders, welcome to our second bonus video here in the Facebook group on our series on how to build a successful mobile digital billboard business. And I'm so grateful for all of your support and everybody that's part of this community. And man, we're going to just keep growing it and thank you for being here.

Like I said we're in this series on the four cornerstones to build a successful mobile digital billboard business. And this week's issue that just came out has five steps in building a successful sales model, a cornerstone three of this process. And so this video, we're going to dive into each of those five steps just a little bit deeper.

If you have not already joined the newsletter, go to ledtrucks. com, scroll down towards the bottom of the page, and you can put your email address in there to get this weekly newsletter. So you don't miss a single week of this newsletter. And as part [00:01:00] of this Facebook group, you're going to get these in depth bonus videos each week.

It is it's to your advantage to join this group and be part of the newsletter and start to grow your business. Let's go on ahead and dive into this. The first step in setting up a sales system within your business is to establish your service offerings. Now, one thing I see that's very common is when someone buys a truck and they're getting their business going, They're just looking to make money wherever they can.

There's that pressure that you got this truck payment and the insurance and all these bills coming in that you need to start making money as fast as possible. And I get that. I've been there and it's something that never really goes away as the owner. The mistake that a lot of people fall into is just staying stuck in that where they're just, throwing anything against the wall to see where they can make a dollar and then they never really move into a system.

And my recommendation is before you even get your truck to set up your system here that you're going to follow and then stick with that. So you [00:02:00] can you can build consistency over time to get the results that you want. And so the first step to that is, last last week we covered the model.

And so once you decide what your model is going to be, whether you're going to be exclusive or more of a shared route, then within that you need to set up your service offerings. This is what you're going to promote. To your customers, and this is going to really be the foundation of everything. One of the great advantages to these mobile billboard trucks is you can make money a ton of different ways.

The problem is you can make a money a ton of different ways. And so it's easy to just be all over the place. And so what I recommend here is to pick 2, 3, maybe 4 of the most specific services you want to offer, whether it's if you're in the shared model, if it's a daily route, if you're going to target events if you're going to do some exclusive stuff, what type of events you're going to cover.

What your service area is going to be. Are you just going to be local? Are you going to be regional? Figure out all these things so you know exactly if you're going to put together, say, a media [00:03:00] kit. What are the two or three things you're going to have on that media kit that you can send out that you are consistently able to offer.

And so once you have that, then you can start building on the next steps. And that leads me to step number two, creating your custom avatar. So the avatar is your ideal customer. And part of the training groups that I've been part of, they encourage you to take that one step farther and to actually create a male and a female version of who your customer is.

Okay. Give them a name. Describe them. Are they a married mom that's a professional but also working from home? Is it a specific type of business? Who is the exact customer that you want to work with that you think will be a great fit for your business? And then list them out, all the attributes, and create just create this avatar.

Once you have that avatar created, then you can go to step three and build your Dream 100 list. And this is going to be your target list of the 100 companies that you want to do business with that you think Are a great fit that can benefit from what we're [00:04:00] offering here. And this is a dynamic list This isn't static and so As you're going through if you get someone who just says flat out i'm not interested And you need to remove them you take that person off then you put a new business in there in the spot there So you always have an active list of 100 people and what you'll find is over time You you're going to see that over time, those are going to be who your customers are and it'll be good to look back, six months, a year down the road and see that most of your current customers now are people that were on that list.

It's so easy to just, prospect over and just constantly be adding people in and grow your list to three, 400 people, 500 people. And all of a sudden, people are just sitting on that list, but never really getting reached out to, or they might, you might reach out to them once a year. And by keeping a very consistent, concise list of a hundred, no more than that, then you can be sure and it gives you enough people to prospect on a regular basis without oversaturating them. But it's going to keep you coming back to them on a regular basis. Once you have that [00:05:00] list of a hundred people, then you need to set up a CRM or a customer relationship management system.

And I've got a couple that we've used over the past couple of years. As I mentioned in the newsletter, I'm going to give you my personal recommendation. Who I use today is HubSpot. That is one of the leading CRM systems out there. It integrates with pretty much any software out there.

I've even got it with Gmail. If you're using Gmail as your, Email host you can set it up to where it's seeing almost every single email that's in your inbox. And so It just automatically pulls people in and then I can you can set up a whole host of different Parameters on it. And so I recommend HubSpot.

It is not the cheapest one out there In fact, it's probably on the more expensive side But worth every dollar and it's just been a great tool for us. And then moving into Step five once you have your dream 100 into your crm and you've got a consistent flow of reaching out to these contacts then you need to invest in some sales training [00:06:00] and I don't care how Seasoned of a salesperson you are or what you've done in the past you can always benefit by having sales training to just further You know just further your tools that you have and just make yourself better and so Again, the one that I have found in the recent year or so that has been really good for me is a guy called Jeremy Miner and his book, The New Model of Selling.

This is available on Amazon in both audio and in print here. But he's he's been very helpful for me and I've been doing sales for 20 years. And so I've been through the Sandler trainings and all the ones out there and this is taking a lot of those and bringing them into today. And making a more relevant today.

It's all based on human psychology and how people process decisions. And it just helps you, really craft what you're doing in a way that is based on human [00:07:00] behavior. And so that's what has really drawn me to it. And again, I highly recommend that. A lot of the stuff that I've mentioned, like the dream 100, the avatar, that all comes from a website community called ClickFunnels.

And if you are in the process of starting your business, you're going to need a And I highly recommend the ClickFunnels stuff reach out to me. I've got, I've spent well over a hundred thousand dollars just in training for online marketing through this system. And I can connect you with their website builder and all the different things.

So reach out to me privately. I can send you the links, but if you want to look at the books, so Russell Brunson is the founder of ClickFunnels and he's got some books here. Start with. com secrets. Go to expert and then traffic secrets and these will be, I tell you what if I, if these had existed when I was right out of high school, to me this book set right here is more valuable than most college degrees, in my [00:08:00] opinion.

I've seen more people become multimillionaires off just the funnel system and setting up their business under these these practices. And between the Jeremy Miner book and then for the website and marketing side of your business The Russell Brunson Brooks, I tell you it's you'll be so much further ahead than most small businesses in the country.

And so Just highly recommend this stuff Like I said, that's really the five steps within the sales system that you need to really pay attention to. And if you want to go deeper into any of these areas, I do offer consulting services and we can, I can help you go much deeper into this.

Like I said, I've invested multiple six figures into the training over the last 10 years of a lot of this stuff. And that's really what my consulting gets you is a lot of that stuff that I've learned. And there's a button you can click in the newsletter there or you can just go to jerryteeter.

com forward slash consulting. And set up a just an introductory consulting deal from there. We can figure out what it looks like for you and [00:09:00] set up a plan for you. So thank you for watching this bonus video. I hope this was helpful. If it was be sure to again, make sure you're registered for the newsletter and keep watching these each week.

We'll see you next week.

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