Welcome back to Digital Display Insider! If you’ve made it this far, you’ve officially reached the final chapter in our 5-part Startup Series on launching your Mobile Digital Billboard business—and this is where everything we’ve built finally comes together.

Over the last five issues, we’ve walked through the foundation: your brand, your legal setup, your route strategy, your pricing, and how to find your first customers. But now it’s time to stop planning and start executing.

In this issue, I’m showing you how to use ChatGPT to build the daily marketing and sales engine that gets your first route off the ground. We’re not talking about theory—we’re talking about a real 30–60 day window, with real outreach, real posts, and real conversations. This is the same process I’ve followed myself and have coached others through, and it works when you commit to showing up every single day.

​If you’ve been waiting for the right moment to launch, this is it. Let’s go.

If you’ve followed along from Issue# 25 to now, you’ve done what most entrepreneurs never do: you built a real foundation before trying to make a sale.

You created a business plan, established your brand, set up your legal structure, built your media kit and website, and learned how to pitch. And now you’re standing at the starting line of what actually matters: Getting your first route live, with paying clients, and making money.

But this is also where most operators stall out. They get overwhelmed. They don’t know what to do each day. They’re unsure if they’re “ready.” So they wait.

Let me be clear: You don’t need to be perfect. You don’t need paid ads. What you need is a daily rhythm, a clear 60-day goal, and a tool like ChatGPT to help you execute it without burning out.

​This issue is your execution plan.

Once your business infrastructure is in place, you need to pick a launch date. Not for a soft opening or test run—your real, fully functioning route. I recommend setting your route launch date 30–60 days out from today depending on your readiness and how aggressive you want to be.

​But—and this is critical—you do not start selling until a few non-negotiables are in place:

Once those pieces are complete, it’s time to launch—not your truck, but your local presence. What you do next will determine how fast your first route fills.

You don’t need to spend thousands on Facebook ads or hire a digital agency. You just need to make your business visible everywhere locally that matters. Start by building a free, organic marketing presence across every major local channel. This includes your social profiles, Google listing, community groups, and business networking organizations.

The key here is positioning. You want to show up like a business that is here to stay. A business that local professionals and decision-makers are already starting to see everywhere. That kind of visibility builds trust before your first sale ever happens.

​ChatGPT can help you quickly generate a full checklist of local visibility channels. Once you have the list, dedicate 2–3 days to get everything set up. This is your infrastructure—don’t rush it, but don’t drag it out. Done is better than perfect.

Visibility without consistency doesn’t work. You can’t build top-of-mind awareness with one great post—you do it by showing up day after day, week after week. The key is to keep it simple and repeatable.

You don’t need professional photography. You don’t need a big content calendar. What you need is a system that helps you post once per day across the platforms you’re already setting up: Facebook, Instagram, LinkedIn, TikTok, and Google Business Profile.

This is where ChatGPT shines. You can give it a prompt to create a full 60-day content calendar with post ideas, photo suggestions, and even sample captions. Then batch your content on Sundays. Spend an hour scheduling the week. Don’t overthink it. The goal isn’t to go viral—it’s to stay visible.

​Use a rotation of content themes like:

This builds real equity in your city—and positions you as the go-to local expert in mobile advertising.

If you’ve been following the Total360 Model, you know what the goal is: 

3 to 4 advertisers committed to a 3-month contract before launch day. That’s the milestone that takes you from idea to income.

But this isn’t something you “fit in” between errands. For the next 4–8 weeks, selling needs to be your full-time job. That means phone calls, emails, DMs, walk-ins, networking groups, and follow-ups—every day.

The problem most new operators face isn’t laziness—it’s a lack of structure. They don’t know what to do each day, so they end up doing nothing. That’s where GPT comes in. You can use it to generate an 8-week sales calendar that includes daily outreach goals, weekly follow-up plans, and scheduled in-person visibility efforts like networking events or chamber mixers.

​If you can commit to showing up every day—even if it’s just for 2 focused hours—you’ll win. But if you don’t have a plan, you’ll drift. Let GPT create that plan for you.

You’ve heard me say this before: people don’t buy LED screens—they buy outcomes.

But even if you know that, it’s easy to fall into the trap of overselling and talking too much. That’s where NEPQ (Neuro-Emotional Persuasion Questions by Jeremy Miner) comes in.

This isn’t about manipulation. It’s about asking the right questions in the right order so the prospect can discover—for themselves—why they need your service. NEPQ helps you lead conversations with curiosity instead of pressure.

​GPT can help you build both a cold call script and a walk-in script based on NEPQ principles. These scripts guide you through asking questions like:

This approach builds trust. It positions you as a problem-solver, not a pitchman. And it works.

If you want to go deeper, I highly recommend The New Model of Selling by Jeremy Miner. His NEPQ framework has been one of the most powerful tools I’ve used to improve how I sell and how I teach others to sell.

This issue closes out our 5-part Startup Series.

You’ve now got everything you need to launch a real, profitable mobile digital billboard business. Not a side hustle. Not a part-time project. A business.

The only thing left to do is commit.
Set the date.
Show up daily.
Sell with confidence.

Let ChatGPT be your assistant. Let your system do the heavy lifting.

And let your story be the next success we feature inside this newsletter.

​Let’s launch.

I’m excited to announce that Legion LED Trucks has partnered with Currency to offer flexible financing and lease options for both new and used LED trucks! Whether you’re looking to start or grow your MDB business, these leasing plans provide an affordable way to get on the road with minimal upfront investment.

Leasing is an excellent option for operators who want to keep cash flow steady while upgrading their equipment regularly. With 36-, 48-, and 60-month turnback leases available, you can keep your fleet up to date without the commitment of long-term ownership. For example:

To qualify, applicants need a minimum 670+ credit score and three months of bank statements. Additional requirements may apply. Financing is subject to credit approval, and terms may vary based on creditworthiness and truck selection.

​This partnership is designed to make it easier than ever to grow your business without tying up capital. For more information or to explore your leasing options, contact us today!