Welcome to this issue of Digital Display Insider! In this issue, we will be giving you valuable information as you navigate the mobile digital billboard (M.D.B.) startup process.

This week, we’re tackling a topic that every operator needs to understand: regulations for LED trucks. Whether you’re just starting out or expanding into new markets, knowing the rules that govern your operations can save you from costly fines, impoundments, or legal battles. From federal guidelines to local sign ordinances, we’ll break down what you need to know to stay compliant and protect your business.

​Understanding these regulations isn’t just about avoiding trouble—it’s about positioning your truck as a trusted and valuable asset in the communities you serve. Let’s dive in!

Understanding LED Truck Regulations: What You Need to Know

As mobile digital billboard (MDB) operators, we navigate a unique intersection of advertising, technology, and transportation. One of the most common concerns new operators have is: What regulations apply to my LED truck? While rules vary widely depending on your location, understanding the basics of LED truck regulations can save you time, money, and potential headaches.

​Here’s what you need to know about operating your MDB truck within the law while maintaining a positive image in your community.

Federal vs. Local Regulations

At the federal level, LED trucks fall under standard motor vehicle regulations. As long as your truck complies with Department of Transportation (DOT) requirements—such as weight limits, safety features, and vehicle classifications—you’re good to go. The federal government doesn’t regulate advertising on vehicles, which means that most restrictions come from state and local jurisdictions.

​Local ordinances are where things get tricky. Cities and towns often pass regulations aimed at "beautification" or managing traffic congestion, which can directly or indirectly affect mobile billboards. For example, some cities have banned advertising vehicles outright, while others restrict where and when you can operate. It’s important to read your local municipal code and pay special attention to sections on sign ordinances and vehicle restrictions. Websites like Municode.com are helpful for researching these laws.

Federal DOT Compliance for MDB Trucks

Another critical regulation to consider is Federal DOT compliance, which applies to trucks with an actual weight or Gross Vehicle Weight Rating (GVWR) of 10,001 lbs or greater. If your truck meets or exceeds this threshold, you are required to register with the Department of Transportation (DOT) and obtain a DOT number. This comes with additional responsibilities, including maintaining driver qualification files, vehicle maintenance records, and adhering to hours-of-service rules. For new operators, staying below the 10,001 lbs threshold can simplify operations significantly, avoiding the extra regulatory burden that comes with DOT compliance.

​I did a feature of this topic in Issue #8, which can be found HERE

Business vs. Advertising Use

One of the most significant distinctions in regulation is how the truck is used. If you’re using your LED truck to promote your own business, you’re typically treated like any other business vehicle. For instance, cities rarely regulate how you decorate your delivery trucks, as long as they comply with basic traffic laws. However, when your truck is used solely for third-party advertising, it becomes a different story. Many municipalities view advertising-only trucks as separate entities and subject them to stricter scrutiny.

​Some cities explicitly allow vehicles to advertise if they’re “actively engaged in commerce,” meaning they’re making deliveries or performing a business service while advertising. Others may have blanket bans on vehicles whose primary purpose is advertising, regardless of whether they’re moving or parked.

4. Hard Money Loans from Family or Friends

This was my personal solution when I started with my first two or three LED trucks. I approached individuals who had money and were looking for better returns than the stock market. I offered them a loan at 14% interest, amortized over seven years with a three-year balloon payment. This allowed me to start my business without the strict requirements of traditional financing.

​While borrowing from family or friends can be faster and more flexible, it’s not without risks. Mixing personal relationships with business can strain even the strongest bonds if things don’t go as planned. To avoid misunderstandings, put everything in writing—loan terms, repayment schedule, and contingencies if you can’t make payments. Transparency is key to maintaining trust.

Common Restrictions to Watch For

​Here are some typical restrictions you might encounter as an MDB operator:

Failing to follow these regulations can result in fines, impoundment, or even bans from operating within certain jurisdictions.

How to Stay Compliant

The good news is that with a little preparation, you can navigate these regulations successfully. Here are a few tips:

The Bottom Line

Regulations around MDB trucks aren’t one-size-fits-all, and they vary significantly from place to place. As an operator, it’s your responsibility to know and follow the laws in each city you serve. While restrictions might seem like an obstacle, staying compliant helps protect your business and build positive relationships with local communities.

​For new operators, this process can feel overwhelming, but you’re not alone. If you have questions about specific regulations in your area or want advice on launching your business smoothly, consider scheduling a consultation. It’s always better to plan ahead than to deal with fines or legal battles down the road.

Jerry Teeter LED Truck Consulting www.jerryteeter.com/consulting